BASIC FORMS AND CONVENTIONS OF A FILM TRAILER
Narration: establish a general feeling/mood/sense of subject rather than a meaning
The narration need to be very quick to the point for the audiences of which they attract, they need to begin to 'stick in the head' in order to produce a word of mouth chain, which in itself is said to be the best (and cheapest) form of marketing.
Music: tempo often drives the editing
This non-diegetic music in the background can drive the speed of the editing, if the sounds speed up, the pace of the editing will speed up, flashing the words on screen faster and faster.
Genre: might be reflected in types of mise-en-scene, themes, performance, camera and editing styles
Camerawork: has an impact on the audiences emotional response with the film trailer, they may begin in a romantic to have attachments to the characters, for example Titanic, however, in Mama, they may feel a sense of wanting to know more about the characters.
Editing: the most common form is fast-cut montage, rendering many of the images impossible to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer different kinds of pleasure for the audience.
Intertextuality: not all audiences will spot a reference, which would not significantly detract from their pleasure in the text itself, but greater pleasure might be derived by those who recognise the reference. It also increases the audience’s engagement with, and attentiveness to the product.
Exhibitionism: The apparently more powerful independent female artists of recent years have added to the complexity of the politics of looking and gender/cultural debates, by being at once sexually provocative and apparently in control of, and inviting, a sexualised gaze.
Narration: establish a general feeling/mood/sense of subject rather than a meaning
The narration need to be very quick to the point for the audiences of which they attract, they need to begin to 'stick in the head' in order to produce a word of mouth chain, which in itself is said to be the best (and cheapest) form of marketing.
Music: tempo often drives the editing
This non-diegetic music in the background can drive the speed of the editing, if the sounds speed up, the pace of the editing will speed up, flashing the words on screen faster and faster.
Genre: might be reflected in types of mise-en-scene, themes, performance, camera and editing styles
Camerawork: has an impact on the audiences emotional response with the film trailer, they may begin in a romantic to have attachments to the characters, for example Titanic, however, in Mama, they may feel a sense of wanting to know more about the characters.
Editing: the most common form is fast-cut montage, rendering many of the images impossible to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer different kinds of pleasure for the audience.
Intertextuality: not all audiences will spot a reference, which would not significantly detract from their pleasure in the text itself, but greater pleasure might be derived by those who recognise the reference. It also increases the audience’s engagement with, and attentiveness to the product.
Exhibitionism: The apparently more powerful independent female artists of recent years have added to the complexity of the politics of looking and gender/cultural debates, by being at once sexually provocative and apparently in control of, and inviting, a sexualised gaze.
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